A Live, Hands On, Virtual Writing Workshop
(attend from your home, office or other quiet space)
If you answered YES to any of the above questions, you're what I call a "writer by default." You aren't a writer by profession (or even always by choice). But you do write. A lot. Because your work requires it.
Writing is an intricate part of your livelihood. Whether you own your own business or practice or whether you're an employee of whatever company is fortunate enough to have you, you love and excel at what you've chosen as your livelihood.
The writing part though . . . sometimes leads to more frustration than you'd like.
I’ve been a copywriter in the online space since 2009 and have facilitated persuasive writing (mindset and skillet) for many high level masterminds, workshops and associations that serve speakers, business owners, entrepreneurs, consultants, coaches, marketers, and lawyers.
Speaking of lawyers, I am one! I honed my original written advocacy chops during a nearly 12 year litigation career in the construction industry in Las Vegas. Which means I have been writing (persausively) professionally for over 20 years.
Copywriting was a natural next step from litigation because the writing piece is essentially the same: Create clear, compelling, creative, trust inducing writing designed to get the reader to act.
A judge once told me that the lawyers in front of him had to be good at sales - because that's basically what lawyers do - they advocate vigorously for the judge (or jury or panel of arbitrators) to "buy into" their arguments, stories, facts, narrative. - and decide in their favor.
"Copywriting" is marketing, advertising and sales. It's one "genre" (if you will) of persuasive writing. Other forms of persuasive writing include emails, reports, even meeting agendas, and any other piece you are writing for work or business that requires a response or action from someone.
I’ve given a TEDx talk on relevant storytelling, a keynote on curating, assembling, and sharing ideas and several other talks and workshops on writing mindset and skillset.
My own career choices and body of work stem from my core belief that writing persuasively is one of the most fundamental skills essential to success - and nothing will ever diminish it's importance as a communication and leadership skill.
I’m not the only one who believes this. In a 2014 article entitled Bad Managers Talk, Good Managers Write, Jeff Bezos of Amazon is quoted as saying: “there is no way to write a six-page, narratively structured memo and not have clear thinking . . . By forcing his team to use the medium of the written word, the author of the memo has to really think through what he or she wants to present.”
Which means . . .
If you approach writing as a vibrant, evolving practice that fits within work you’re already doing and actively use it to hone your own voice, point of view, connection with your readers and clear thinking ability, you are empowered to:
Most business presentations are data dumps. Stef was interactive and kept everyone engaged. She made it about us. She got me thinking about where and how I can be more persuasive in my writing.
As a former copywriter, I enjoyed your presentation and took away a few points that served as good reminders to share with my team.
As President of the Society of Marketing Professional Services, I seek out speakers who will deliver actionable, relevant content to our members.
I asked Stef to speak to our members based on her prior experience as an attorney in our industry and because I saw her give a TEDx talk live as an audience member.
Stef's presentation helped me see the value of perspective taking and active voice in persuasive writing. The information she gave and the stories she shared are applicable to many different forms of communication in my work life.
Stef is passionate and knowledgeable about the material she presents, her style is authentic and honest, and she gives tons of personal examples to demonstrate her points. I would recommend her for other professional events and simply say that you can expect an honest, genuine speaker who relates very well with the audience.
Your office or other quiet space! This workshop is virtual, which means we will meet via Zoom! The only "stipulation" I have is that you make sure you log in from a quiet place so you can be fully present with us.
Saturday, January 27
9am - 2pm pacific time
Noon - 5pm eastern time
WHAT YOU GET
Dynamic facilitation exercises designed to bring out your best writing abilities
A cohort of 9 other writers by default (attendance limited to 10)
A workbook containing my best tips and most effective templates
Other surprise goodies!
Stef beautifully illustrates that, as humans, we are wired to connect - our relevant stories are like “human wifi” that bring us together, connect our neuro-circuitry, and help us draw valuable parallels for our own lives. I plan to bring more stories into my work to help my clients build their empathic skills and support their transformations. Stef is a genuine, empathic, thought-provoking presenter who is willing to be seen for who she is beneath the knowledge, titles and diplomas she has earned.
Stefanie's facilitation style is both strategic and heart centered. I have brought her into my high level speakers mastermind to help my members write the best pitches and sales materials they possibly can. If you or your people want to go deep and delicious into how to use stories and well-crafted copy for more effective brand positioning, audience engagement, or employee development, Stef is your go-to gal!
Stef’s style is captivating. She proves that you get the most engagement during communication when you’re in the moment, telling relevant stories. I can apply this directly to my work as I guide prospective clients to see themselves and the success of their business inside of the services I provide. When you listen to Stef present, prepare to be captured and taken on an intellectual journey with subtle entertainment along the way.