bookmark13 Writing Rules

Got this awesome bookmark in the mail today — as a result of pre-ordering Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content by Ann Handley.

Ann is one of my modern writing heroes. When her first book (co-authored by CC Chapman), Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business came out, I could NOT get my hands on it fast enough.

Ann is smart, successful, vulnerable (in her writing and onstage), and, perhaps most importantly, she has a wonderful sense of humor. She’s also kind. She “talks” with me on Twitter even though she doesn’t know me.

This bookmark lays out Ann’s 13 Writing Rules. You can read all of them on her blog. 

All ring true.

My favorite is #12:

You can’t rush art” is folly. You do have to rush your art. Otherwise, that art sits on its butt on the couch watching Netflix.

Followed closely by #13:

Deadlines are the WD-40 of writing.

I’m not sure how Ann managed to capture my relationships with Netflix and deadlines so accurately. 

These two rules reinforce the absolute truth that we must manage ourselves and be disciplined when it comes to writing for our businesses.

They also more subtly remind us to treat ourselves with compassion while doing so. 

  • Let’s allow ourselves to publish when our work is “good enough.”
  • Let’s relentlessly prioritize and defer Netflix until our writing for the day is done (it’s not even that hard if we’re clear on our goals and WHY we’re writing).
  • Let’s celebrate coming through for ourselves and our livelihoods every time we publish.

I’ll let you know how Everybody Writes is when I get my copy in my hot little hands.


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