People Don’t Just Want to Hear Your Stories or Buy What You’re Selling. They Want to Connect With You.

Stef speaks and teaches about the vibrancy and utility of persuasive writing in a way that immediately draws audiences in and has them saying “wow I can do this – I want to do this.” Whether she’s keynoting an event or facilitating a writing training for your company, Stef draws on her rich background of literature, history, lawyering and marketing to help your audience experience and practice both functional and artistic facets of effective business writing.

Signature Keynote

Illuminate Your Vibrant Voice

People don’t just want to hear your stories, they want to connect with you and experience your ideas. Tailor your communication to make that connection, and you unleash your own unstoppable superpower. You don’t have to be a communications pro. You simply need the desire and the mindset. Audience members learn how to unleash their stories and ideas in a way that will be heard in this inspirational, motivational and practical talk.

Signature Training (or Workshop)

Create Copy that Engages and Persuades

Vibrant persuasive writing is much more than communication. It’s evidence of empathy and clear thinking. In this excerpt from her training program The Copy Institute, Stef takes participants through powerful persuasion exercises designed to activate the mindset and enhance the skill-set needed to craft writing that gets a desired response in a business setting, or at least comes close.

This 60-90 minute workshop is ideal for business groups, professional associations, companies and organizations. For half day, full day and two day trainings, participants receive deeper learning and skill building tailored to your company’s needs which may include: build excellent writing habits, practice fundamental writing skills, master modern business storytelling, or create persuasive pieces that position your company or organization as an industry expert.

About Stef

Stefanie Frank has inspired TEDx, corporate, business and professional women’s audiences with her dynamic keynotes, TED-style talks, and interactive trainings and workshops. Through her workshop style training program, the Copy Institute, Stef teaches and trains teams and individuals within companies to write persuasively to move important initiatives forward.

In her previous career, Stef practiced law as a construction litigation attorney for nearly twelve years – where she honed her writing chops and became comfortable working with clients ranging from mom and pop store owners to C-suite executives in large construction companies. She holds a B.A. in English Literature from the UNLV Honors College and her J.D. from Gonzaga University.

Raving Fans

Stef has a tremendous story, and her TEDx talk shows the audience that each and every one of us has at least one great story to tell. Stef is a “doer,” and she’s doing inspiring things.

Marcus Sheridan | President | The Sales Lion

Most business presentations are data dumps. Stef was interactive and kept everyone engaged. She made it about us. She got me thinking about where and how I can be more persuasive in my writing.

Taiya Thompson
NAWBO Create Copy that Engages and Persuades Participant

I highly recommend Stef as a keynote speaker. Her style is unassuming, relevant and authentic. She is captivating and real! I asked her to keynote the Sweet Success Elevate event because I saw her speak at the TEDxFremontEastWomen event and she was awesome!

Kathlyn Jamarillo | Founder and Publisher | Defining Women Magazine

Speaking and Appearances


Stef appeared on Radetich Marketing & Media Facebook Live show Small Biz Power to talk about what it means to connect with people through writing [8:40 through the end – Stef talks about writing and about the business she runs with her husband].