“If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.”
I heard this quote recently. At a speaker series where the topic was Storytelling in a Digital Age.
The speaker was forgettable.
The quote leaped from his talk into my heart and struck me as the perfect iteration of something I’d love to say.
We all have our personal story.
As we come from it and use pieces of it to relate, persuade, connect . . . we must realize . . . it’s not about us. It’s about the listener. The reader. The audience.