“If a story is not about the hearer, he will not listen. And here I make a ruleโ€”a great and interesting story is about everyone or it will not last.”

John Steinbeck

I heard this quote recently. At a speaker series where the topic was Storytelling in a Digital Age.

The speaker was forgettable.

The quote leaped from his talk into my heart and struck me as the perfect iteration of something I’d love to say.

We all have our personal story.

As we come from it and use pieces of it to relate, persuade, connect . . . we must realize . . . it’s not about us. It’s about the listener. The reader. The audience.

4 Comments on Your Story Isn’t About You

  1. Stefanie Frank
    July 14, 2015 at 9:05 AM (3 years ago)

    You’re welcome Carol and thank you for reading! I think we are all tempted at times to wander off into satifying our egos – I mean we are human and the stuff we put out there often serves more than one purpose. Staying true to the audience, I believe, yields the best results in the long run, for the audience and for us. ๐Ÿ™‚

  2. Carol Webster
    July 14, 2015 at 8:37 AM (3 years ago)

    This post is exactly what I want to keep in my mind when I write or teach. It’s too easy to wander off into satisfying my ego rather than stay focused on what is important to my student.
    Thanks Stefanie for a valuable reminder.

  3. Stefanie Frank
    August 28, 2014 at 2:34 PM (3 years ago)

    Thank you Alicia! ๐Ÿ™‚

  4. Alicia Mejia
    August 28, 2014 at 2:31 PM (3 years ago)

    So true and easily overlooked. Thanks for righting this writing ship.

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